The tiny brand publisher
A small offline publisher that remembers the brand decisions I had already made.
Current state Personal use
The idea
I kept rebuilding the same context every time I wanted to make something. The colors were decided. The fonts were decided. The export sizes were decided. Apparently I still needed to tell every tool.
Why it exists
My personal brand, Groundtruth 911, and The Aggregation Point each have their own visual rules. I wanted the repetitive decisions handled consistently so I could spend more time on the actual thought.
What I built
A little local publisher that lives on my computer. I choose the brand and the type of thing I am making, give it the content, and it applies the appropriate visual system, checks routine terminology, and exports the sizes I use.
It does a specific job for a specific person. That is a perfectly good reason for a tool to exist.
Where it stands
Complete. It does the job I built it to do. The public record is a short article and a one-minute demonstration. There is no public software download attached to this project.
It remains part of how I make the rest of the work.
See it
Read the article and watch the demonstration
Updates
4 September 2026 — Shared the first public demonstration.